The information was revealed by a spokesperson from Honda as they learn that Pioneer is veering away from the development of television but focusing on the market of car electronics.

The Japanese car maker is looking into the great potential of a possible collaboration with a company that has a vast experience on in-car entertainment technology.

The investment of Honda according to expert estimates may reach between $30 million and $50 million. Aside from the in-car next gen of Blu-ray players, the partnership will also include Pioneer car stereos, other entertainment units, and navigation systems.

In-car technology advancement has a big chunk of effect on the driving experience of a car owner in terms of finding his way on the road, being comfortable, and entertained with friends or family.

The new technologies in blu ray and navigation can open new doors of experience in terms of multimedia entertainment and vivid details in terms of providing direction for the driver.

The amount of money being invested is really irrelevant since Honda will create a strong partnership in the auto electronics side of the production line.

The Honda partnership may also be a good timing for Pioneer which has been struggling in recent years due to the drop in sales of their home electronics segment.